{"version":"1.0","provider_name":"The News Journal","provider_url":"https:\/\/qa.thenewsjournal.net","title":"MACED becomes Mountain Association &ndash; The News Journal","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"mkhPwdEYhB\"><a href=\"https:\/\/qa.thenewsjournal.net\/maced-becomes-mountain-association\/\">MACED becomes Mountain Association<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/qa.thenewsjournal.net\/maced-becomes-mountain-association\/embed\/#?secret=mkhPwdEYhB\" width=\"600\" height=\"338\" title=\"&#8220;MACED becomes Mountain Association&#8221; &#8212; The News Journal\" data-secret=\"mkhPwdEYhB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/qa.thenewsjournal.net\/wp-content\/uploads\/2020\/08\/Mt-Association-logo.jpg","thumbnail_width":480,"thumbnail_height":309,"description":"After more than 40 years, the Mountain Association for Community Economic Development (MACED) is changing its name to the\u00a0Mountain Association in an effort to be more inclusive and welcoming to the people and communities they serve. The community economic development nonprofit has worked to advance a just transition to a new economy in Eastern Kentucky and Central Appalachia since it was established in 1976. Over the course of 2019, the organization took a deep dive into understanding the history of Appalachia, the current state of society, and what a better future could look like.\u00a0They developed a new strategic plan\u00a0with goals to guide their work over the next five years. This plan includes deepening their commitment to equity and inclusion, and a name change is a big part of that work. \u201cWe wanted to express our commitment to a new beginning and an outward-facing presence that is more inclusive and welcoming,\u201d Mountain Association President Peter Hille said. \u201cWe know the value of MACED\u2019s legacy and name recognition, but we have known for a long time that the acronym was hard to say and often confusing. In fact, if you search for \u201cMACED\u201d online, in addition to our website you find videos of protesters being \u201cmaced\u201d by police \u2013 an act with which we do not wish to be associated.\u201d Along with this change, the Mountain Association has made significant updates in their communications with a new look and a new website. This comes after working with Berea College students to complete a third-party equity audit of their external communications. Through a variety of communications assessments, the students analyzed the old website and physical materials to determine the reading level and ease of readability. The new website has taken heed of their recommendations, reducing the number of words per sentence and using plain language as much as possible.\u00a0The Mountain Association worked with P&amp;P Creative, a communications firm based in Mount Sterling, who designed their new brand, new website, messaging and materials. Hille said all the work in the Mountain Association\u2019s new plan and communications, and in deepening their commitment to equity, has prepared them for the truly unique, historic moment of the COVID-19 pandemic, which has caused unprecedented impact on lives and economies, coupled with the new energy around the\u00a0Black Lives Matter movement and justice for the oppressed, overlooked, disrespected and disregarded. \u201cBuilding the future we want will take all of us learning, planning and working together,\u201d Hille said. \u201cIt will take bold, clear statements and the will to back brave words with hard work. It will take easy-to-use digital tools to bring more people along with us as we build an economy that better serves all people and all places.\u201d To see their new website visit www.mtassociation.org. For more information, please contact Ariel Fugate, Communications Coordinator at (859) 302-3868 or ariel@mtassociation.org."}